I'm Melony...
I have 14 years experience working within the UK insurance industry where I led a small team of designers, I was responsible for designing B2B and B2C ecommerce ‘quote and buy’ datacapture journeys. As well as designing and building in-house CRM toolset application.
In 1999 I graduated from University of Portsmouth with a degree in Communication Design. I have a passionate enthusiasm for continuous learning and keeping up-to-date with current design trends. I’m a current member of the Interaction Design Foundation where I have recently completed courses in human-centred design thinking and Agile Methods for UX Design.
During a career break to start a family, I have designed and built marketing websites and branding for small business’. I am also a Modern Calligrapher, I have a successful Etsy store – calligraphybyMD selling bespoke prints and I undertake commissions.
![me me](https://melonydeen.com/wp-content/uploads/elementor/thumbs/me-qezafx8du3dl63yrj0h8to3k5wmjfcgcwrzk54mhxg.jpg)
Process
![](https://melonydeen.com/wp-content/uploads/2023/12/sketchbook2-1024x614.png)
![](https://melonydeen.com/wp-content/uploads/2023/12/sketchbook3-1024x614.png)
![](https://melonydeen.com/wp-content/uploads/2023/12/sketchbook1-1024x614.png)
![](https://melonydeen.com/wp-content/uploads/2024/01/kwikfitlanding_sketchbook-1024x614.png)
![](https://melonydeen.com/wp-content/uploads/2024/01/TIC_dashboard_desktop-1024x614.png)
![](https://melonydeen.com/wp-content/uploads/2024/01/v7_sketchbook-1024x614.png)
![](https://melonydeen.com/wp-content/uploads/2024/01/iwonder_sketchbook-1024x614.png)
![](https://melonydeen.com/wp-content/uploads/2024/01/base10_sketches-1-1024x614.png)
I follow the Design Thinking process, my sketchbook is my go-to for problem solving and working through initial concepts that may later be developed into hi-fidelity mock-ups.
These pages show my thought process when breaking down a design into on-screen semantic HTML elements.
Also included are sketchbook visuals for logo designs, showing initial concept sketches developed through to the final logo design.
![james james](https://melonydeen.com/wp-content/uploads/elementor/thumbs/james-qie2soj9igazsy2h1haiwmoes9xlq5ospknqcw1bgc.jpeg)
![mark mark](https://melonydeen.com/wp-content/uploads/elementor/thumbs/mark-qie3lz66ikepnfijz55xm8jlaljfmjzmqkmitcllj0.jpeg)
I've worked on projects for
![RAC Logo](https://melonydeen.com/wp-content/uploads/2023/11/rac-1.png)
![Fetch Logo](https://melonydeen.com/wp-content/uploads/2023/11/fetch.png)
![The Very Group Logo](https://melonydeen.com/wp-content/uploads/2023/11/theverygroup.png)
![Gallager Logo](https://melonydeen.com/wp-content/uploads/2023/11/ajg.png)
![Go.Compare Logo](https://melonydeen.com/wp-content/uploads/2023/11/gocompare-1.png)
![Carrot Logo](https://melonydeen.com/wp-content/uploads/2023/11/carrot.png)