Ashby's of Winchester
Brand design – Ashby’s brunch cafe
I was briefed to design a brand for a pink independent brunch café ‘Ashby’s’ in Winchester. I was given a colour scheme and some interior design concepts to work from. I produced initial sketches of some logo concepts, some of these we developed further until a final design was selected.
Initial logo ideation
Here are some sketches of the initial logo concepts leading into how the final logo evolved.