Ashby's of Winchester
Brand design – Ashby’s brunch cafe
![](https://melonydeen.com/wp-content/uploads/2024/01/ashbys_laptop-2-768x451.png)
Project
I was briefed to design a brand for a pink independent brunch café ‘Ashby’s’ in Winchester. I was given a colour scheme and some interior design concepts to work from. I produced initial sketches of some logo concepts, some of these we developed further until a final design was selected.
Involvement
Logo design
Initial logo ideation
Here are some sketches of the initial logo concepts leading into how the final logo evolved.
![](https://melonydeen.com/wp-content/uploads/2023/12/ashbys_logoSketches.png)
![](https://melonydeen.com/wp-content/uploads/2024/01/ashbys_logomockups-2.png)
Final logo design
![](https://melonydeen.com/wp-content/uploads/2024/01/ashbys_desktopfinal.png)
![](https://melonydeen.com/wp-content/uploads/2024/01/ashbys_outside.png)