Ashby's of Winchester

Brand design – Ashby’s brunch cafe


I was briefed to design a brand for a pink independent brunch café ‘Ashby’s’ in Winchester. I was given a colour scheme and some interior design concepts to work from. I produced initial sketches of some logo concepts, some of these we developed further until a final design was selected.


Logo design

Initial logo ideation

Here are some sketches of the initial logo concepts leading into how the final logo evolved.

Final logo design

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