Saorsa Psychotherapy

Designing a distinctive brand and responsive website


Saorsa (Scottish Gaelic meaning; freedom, salvation, redemption) 

I was briefed to design a brand for a new business and design and produce a marketing website for Saorsa Psychotherapy. From developing a mood board, we agreed a colour palette and discussed the vision Ailsa had in mind. After extensive competitor analysis and a research phase, logo concepts were discussed then developed into a final logo. 

Ailsa wanted to be empowered to maintain the website herself, so the website was built using a Content Management System – WordPress with a custom theme. I followed an iterative design process which included Initial sketches and rapid prototyping of wireframes, leading to a short sprint to tie loose ends before launching.

Below are some sketchbook pages illustrating the journey from logo concept to completion, page design and construction. 


  • Brand design
  • WordPress
  • Web design and build
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