Debenhams & Weddingplan
Multi-brand ecommerce website
![quotation page datacapture](https://melonydeen.com/wp-content/uploads/2024/01/debs2-1024x475.png)
Overview
Working with UK General as an Insurance Managing Agent, Debenhams wanted to offer a bespoke Wedding Insurance product for customers to be able to purchase insurance, with a choice of cover levels and cancellation cover. UK General required a white-label multi-platform B2C product ‘quote and buy website’, to be branded for launch as Debenhams and Weddingplan.
Requirements
Brand design systems were supplied. The multi-branded site was to be fully responsive and accessible, adhering to WCAG 2.0 AA requirements.
Involvement
As Senior Designer at an Insurance Software provider, I worked within a cross-functional team, collaborating between in-house developers and the UK General product team.
- Wireframes
- UI/UX design
- Design Systems
- Front-end build (Bootstrap framework/HTML/CSS)
![debenhams sketch flow](https://melonydeen.com/wp-content/uploads/2024/02/debs_sketchbook2.png)
Process and challenges
The user flows gave me structure from which to construct the datacapture journey and ensure the journey had a clear continuity. I took these and followed an iterative design process to produce prototype pages to gather feedback on usability and functionality before building HTML pages.
The Quotation page featured a coloured accordion control, used to breakdown policy cover levels. The control used the same colour coding for consistency in the desktop and mobile layouts. Each cover level was given a colour and this was used to clearly emphasise price and call-to-action ‘Buy’ button.
![](https://melonydeen.com/wp-content/uploads/2024/01/debenhams_3devicemockup.png)
![](https://melonydeen.com/wp-content/uploads/2024/01/debenhams3mobilestack.png)
![weddingplan branded page](https://melonydeen.com/wp-content/uploads/2024/01/weddingplanscreen.png)
Outcome
In 2014 we launched a responsive multi-platform white-label wedding insurance product, branded as Debenhams and Weddingplan. This remained live until Debehams went into administration and stopped selling new policies in 2021.